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Digital Marketing Specialist
Posted date [Sep-10-17]  (ID: 160754)
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Retained search firm, specializing in difficult tech placements

Imagine being the Digital Marketer for a rapidly growing Oakville software product company.

You will own and transform the marketing department to support our sales growth targets.

  • Assess current marketing strategies, what’s working well, what could be improved, and/or what should be retired
  • Develop or revise the marketing strategy and action plan to appreciably increase qualified leads within a TBD time, then action
  • Develop and implement strategies to showcase the client’s brand and their thought leadership to drive product awareness
  • Relationship building: Improve the quality, frequency, and relevancy of our business relationships with their valued key influencers
  • Build the appropriate metrics to transform the department into a data driven group
  • Assess if we could value from a Marketing Automation solution

What you bring

  • Post-Secondary degree in a business-related field (Marketing, Sales, Management, Communications)
  • 5 years of B2B digital marketing experience
  • Demonstrable experience developing value propositions for pragmatic and conservative enterprise-sized buyers
  • A successful candidate will bring a technical background with an understanding of B2B business workflows
  • SEO/SEM, PPC, backlinks, Shopping carts, web analytics, CMSs
  • Process or Automation is your middle name
  • Proficient with CRMs, inbound marketing software, and email campaign programs
  • A willingness to take the initiative
  • Social Media tools and strategies.
  • An exceptional attention to detail, both in written documents and in executing projects. Excellent verbal, written, copy-writing, and presentation skills

Key Areas of Responsibility

  • Create a promotional calendar to drive sales growth throughout the year
  • On-going creation of new content and find ways to reuse and repurpose: Create customer success stories, case studies, Whitepapers, New Feature Releases
  • Publish to their social outposts and monitor
  • Designing, building and executing web and email campaigns
  • Maintain regular contact with key influencers
  • Utilize your knowledge of SEO/SEM and adwords to drive traffic. Manage the adwords budget
  • Own, manage and evolve website, landing pages, and call-to-action per page
  • Interface regularly with Product Management to identify which stakeholders segments need to be made aware of which new products or enhancements
  • Manage the big picture view of the customer, transitioning them from Prospect to Customer to Advocate
  • Manage, train, mentor and coach marketing staff

Additionally Desired Experience

  • Digital Marketing experience in a software company
  • Experience using marketing automation platforms to drive pipeline, e.g. Hubspot or Marketo
  • Adobe Creative Cloud

Please include your resume. We're searching for local resources only.


Company Description

Our client is a growing 5-year old company which has already attracted thousands Enterprise-level clients from over 70+ countries including Fortune 500 companies. These clients now rely on out client’s solutions to integrate data between their various applications. They have become a leading provider of data integration.

Application integration is a painful and daunting task, typically costly and inefficient to develop. To address this, our client has developed robust value-add additions which leverage existing Microsoft integration offerings. Their software solution is cost-effective and easy for developers to use.

Sent your resume to Rick@SearchVelocity.ca

 

Keywords: LinkedIn, Twitter, YouTube, Google+, Facebook, website, hootsuite, buffer, content management system, ETL, Microsoft Dynamics, Salesforce, ecommerce, e-commerce, Atomic Blonde

 

Job Title Digital Marketing Specialist
Company Name SearchVelocity
Email rick@searchvelocity.ca
Category Category -> IT / Internet
Job Type Job Type -> Full-Time
Salary
Location Burlington
Area Location -> ON - Hamilton